1. 40% of cinema's profit comes from refreshments.2. Saturday is the most popular day at the cinema.
3. The most popular genre is action and comedy.
4. The least popular genre is romantic comedy.
5. Bollywood movies accounted for 1.1% of UK Box Office in 2012.
6. Going to the cinema is a shared experience with an average of 3 people per party.
7. 3D accounts for just under £1 in every £5 spent on cinema tickets.
8. 60% of 16-30 year olds believe film content should be free when accessed online.
9. 14% of retail buyers bought a film they had previously seen at the cinema.
10. Top 3 films of 2012 accounted 18% of all Box Office spent about £1 in every £6 spent.
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