THOR : The Dark world

 THOR : THE DARK WORLD

Thor is a American superhero film which features Marvels character Thor which was produced by Marvel studios and distributed by Walt Disney Studios Motion pictures. The film was produced by kevin feige which is also known for producing Iron Man, Incredible Hulk and The Avengers Age of Ultron. The film was also directed by the famous director Alan Taylor known for directing the terminator and The Emperors New clothes.

The Cast include Chris Hemsworth as Thor, Natalie Portman as Jane Foster, Stella Skarsgard as Dr.erikseluig, Adewale Akinuoye Agbajee as Algrim and Tom Hiddleston as Loki. Thor: The Dark World had a budget of $170 Million and Box Office Is $326,637,841 with the world wide premier on the 22nd of October in the Odeon in Leicester Square in London, November 5th in America at El Capitan Theatre, 30th October in France at Samain du cinema Fantastique and Japan soon to be premiered on the 1st of February 2014.

When Marketing Marvel announced the release of a two-issue comic book then in April 2013, Marvel released the first teaser trailer which now has views of over 15,000. Soon after in July 2013 San Diego comic con internal Hiddleston introduced footage from the film to the audience in character as Loki. Gameloft also announced a mobile game would be released in conjunction with the film released in November in July.  Disney Land Then announced an attraction inspired by Thor called "Treasures of Asgard". Later on, November 1st a television series agents of shield would be released. Then you had your usual advertising ; posters, billboards, newspapers and online interaction.




When it comes to the technology used to make a film. Marvel used a variety :
Sound - Dolby digital,  Datasat/Dolby
Colour - Colour
Camera - Arri Alexa plus 4:3, panawison G-series lenses conon eos SD marie II, Canon lenses, phantom flex, panawison G-series lenses, red epic, panawison G-series lenses and CGI (computer generated images). When it came to post production in the laboratory they used Technicolor Hollywood (CA), USA (digital intermediate), Technicolor (digital intermediate). For the cinematographic process digital intermediate (2k) (master format) Panavision (anamorphic) (source format) were used.

There are various synergies with other products/merchandise such as Lego there biggest synergy then you have the merchandise and products such as Thor lightning strike hammer,
Bed sheets, Costumes, Watches, Action figures, Comic books, Personalized items
 Skype has provided sponsorship for THOR: The Dark World and the movie has been made in
different formats such as 2D, 3D, 4D and IMAX. Thor will later be released on DVD, blue ray, sky movies and then it will available to watch on different TV channels such as BBC 1 ITV and Film4.